The UX of A

The UX of A is a research, design, and usability firm that specializes in complex websites and software applications. 

About Us


What We Do

We excel in researching, crafting, and improving people's experiences of complex applications – at work, on the web, or on the go. Our specialties include UX strategy, games-based research, experience design, and usability testing. We help ensure that the user’s experience is easy and enjoyable, no matter how complex the site. 


Our Clients

We consult with small and large companies—from web agencies to local, national, and international corporations. We have extensive experience in a variety of industries, including healthcare, financial services, higher education, and e-commerce.


Recent Work

Recent projects include Paul McCartney, FedEx, MLB, Harvard Business School, Hewlett Packard, The Boston Philharmonic Orchestra, JP Morgan Chase, The U.S. Department of State, Houghton Mifflin Harcourt, The American Heritage Dictionary, Liberty Mutual, Connecticut Light and Power, Symantec, and Tibco Spotfire. 

The UX of A is led by Ashley Williams, PhD. Ashley has been conducting research and architecting experiences to ensure usability for large, complex applications and content-rich websites since 1999.